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Before You Take Their Money: What Astrology Says About You And Your Investor

An investor moves in for years, not months. This guide shows how birth charts help you read control, pressure, and patience, so you choose money that fits you.

Before You Take Their Money: What Astrology Says About You And Your Investor

This guide is part of my business library, the readings and guides for founders, all in one place.

If you take one thing from this guide, let it be this. An investor is a person you will work with for years, not a wire that lands and then falls silent. They come with a voice, a mood, a way of talking when the numbers sag, and a fixed idea about how they want their reports. You will share a board table with some investors for longer than you would share a flat with a friend, so it pays to look at the fit before you sign, and astrology can help you look with your eyes open.

I have read charts for founders in London, Lagos, Toronto and Seoul, across food tech, SaaS and small fitness studios, and the pattern holds every time. The money arrives with a human attached, and that human brings all their habits into your company. Astrology gives you a picture of how you and that person meet under pressure, how you ask for help, and how they react when a plan has to change. It works alongside your legal checks and reference calls rather than in place of them, and it shows you what you are walking into.

people, not wires

The Money Is Never Just Money

A term sheet reads like a set of house rules. It looks clear enough on the page while nothing is happening. Then the kettle whistles, the bins fill up, someone has an early call, and those tidy rules bump into real life. That is what your investor relationship becomes. On day one they are a PDF with a logo, and by month six they are in your inbox after a board call, wanting a metric in a particular format and a chat before you hire a VP of sales.

Astrology treats money as one thread in a living relationship. Your birth chart is a snapshot of the sky at the moment you were born, and it works a bit like a wiring diagram. It shows how you handle control, questions, approval, risk and time. An investor's chart shows the same things through their own lens. When you lay two charts side by side, you can spot where things move easily and where they strain.

I have watched the same deal play out two ways with two investors. Same capital, same stage, and a different feel. One investor treats a bad quarter like a puzzle to solve, and the other treats it like a courtroom. On paper they both want monthly reporting and a board seat. In practice the first asks for a call to work through the model and sends you a candidate lead, while the second asks who signed off on the spend and wants three extra pages by Friday. The charts show these postures in clear lines before you ever shake hands.

Here is a quick picture. A founder I read for in Manchester raised from a local fund, and on paper the terms were plain. In real life, the partner would ring at 7am after any red flag on the dashboard. The founder's chart had a strong Mars, the planet we use to read drive and conflict, so he treated each of those calls like a match he had to win. The investor had a heavy Saturn, the planet of rules and time, so he measured everything against the plan. They clashed at first, then found a rhythm of weekly email first and a call only after a reply. The money stayed the same while the relationship changed for the better.

You do not need to be an astrologer to think this way. You only need to respect that a person comes with the cheque. You can feel it in their questions, and you can confirm it through the charts. When founders come to me for an Investor Compatibility Reading ($599), I look at both birth charts and at how they speak to each other. Extra investors can be compared for $199 each. It is the closest thing I know to watching year three arrive early.

year three reality

What That Relationship Is Like In Year Three

Year three has its own texture. Board calls stack up, a forecast misses by ten percent, and someone wants a re-forecast by the end of the week. Your inbox holds a 7am email about CAC, the cost of acquiring a customer, sent by a partner in another time zone. The numbers tell one story, and the people in it add the tone and the speed.

In a chart, I read Mars for how someone pushes, Mercury for how they ask and explain, and Saturn for time, limits and process. Pluto tells me about power and control, and the Sun tells me about ego and focus. When a founder's Mars wants to move fast and the investor's Saturn likes gates and checklists, sparks fly. You can ease those sparks with a reporting rhythm that suits both of you, and you can head off the worst of it during the term sheet talks, where the document can set out how you will speak to each other when the seas turn choppy.

Picture a food brand founder in Bristol. Her chart showed a soft spot for praise, since strong Moon placements often point to how we look for safety and comfort, and a fiery Mercury that made her speak fast. Her investor had Mercury in an earth sign, which reads as slow and precise, and a prominent Saturn, which reads as rule-bound. By month eighteen she felt scolded by his edits, and he felt rushed by her replies. So we changed the cadence. She sent a top sheet first, then a data room refresh two days later. The fit improved without either of them changing who they were.

Two Investors, Same Terms, Different Year Three
Investor A, high Saturn, steady Mercury
  • Board packets arrive a week early, with a tidy checklist of what they want reviewed.
  • When a quarter dips, they ask for a root-cause write up and offer a tweak to the model.
  • The 7am email is clipped but clear, the tone is cool, and the action items are numbered.
  • They push for process over heroics, and they expect deadlines to hold.
Investor B, hot Mars, erratic Mercury
  • Board packets get skimmed, and the feedback lands the night before the meeting.
  • When a quarter dips, they ask for a sales sprint, then change direction by midweek.
  • The 7am email is a flurry of questions, and follow-up texts arrive before you can reply.
  • They push for speed, then reset the targets without ever closing anything out.

I once worked with a Berlin SaaS founder who took money from two funds in the same round. One partner was a former operator whose Mars lined up with the founder's Mars, which reads as a shared tempo. The other had strong Pluto aspects to the founder's Sun, which reads as control running up against identity. Two quarters after a miss, the operator partner leaned in with a hiring plan, while the Pluto-heavy partner asked for a veto on a product bet. The term sheet never mentioned a veto at that level, and yet the chart had warned that control would surface under stress.

You can put this to work in week one. In your first investor update, set your style and your timing. If your Mercury runs fast, write a short summary and put the detailed data behind a link. If your investor's Mercury runs slow and earthbound, agree that the numbers in the body of the email stay stable until the next cycle.

If you want calendar-level help for the raise itself, I map company timing in the Business Astrocartography & Birth Chart Analysis ($1,999). That is about when to open the round or sign, rather than reading the person. For reading the person, the compatibility reading is the workhorse.

know your wiring

What Your Chart Says About How You Work

Before you look at any investor, look at yourself. A natal chart, which is that snapshot of the sky at your birth, shows where you grab the wheel, where you crave feedback, and how you react when someone questions you. You can run a free chart online with your birth date, time and place. Time matters a great deal here because it moves the angles that set your tone, so ring a parent or check a record if you can.

Here are the pieces I read first for founder fit. The Sun shows where you want to shine. Mercury shows how you think and talk. Mars shows how you act and fight, and Saturn shows how you handle rules and time. Pluto shows where you grip hard and try to control outcomes. If that sounds abstract, try this picture. A founder with the Sun in Leo, a sign linked with showmanship, and Mars in Aries, a sign that acts first and learns on the run, will push, pitch, and prefer decisions made in the room. A founder with the Sun in Cancer, a sign that stewards and protects, and Mars in Virgo, a sign that fixes and refines, will test, check, and prefer a memo first. Both can lead great companies in different ways.

Your Core Signals At A Glance
PlanetWhat it describes for foundersSelf-check question
SunWhere you need to be seen and how you carry the brand.Where do I want public credit, and where am I happy to share the light?
MercuryHow you think, learn and report.Do I prefer a call with sketches, or a document with structure?
MarsHow you act, push and fight.When I am pressed, do I sprint, or do I plan and then move?
SaturnYour relationship with rules, time and limits.Where do I need guardrails to feel safe, and where do I resist them?
PlutoWhere control themes show up.When do I white-knuckle decisions and struggle to share control?

These five set the tone of your working style, and that colours every investor interaction.

Here is a small exercise you can try this week. Pull your last three investor updates. Circle the parts where you hedged or over-explained, because that is your Mercury under pressure. Circle the parts where you committed to a move, because that is your Mars. Now think of a time an investor asked for more control, maybe a hiring sign-off. Your first feeling in the body is Pluto speaking, whether that is a tight jaw, a hot chest, or a frozen pause. None of this is good or bad, it is simply your map.

Let me ground this with two quick stories. A founder in Toronto running a marketplace had Mars squaring Saturn, and a square reads like a tug-of-war between drive and rules. They booked an Investor Compatibility Reading to choose between two leads. We learned that they push hard, feel blocked by process, then push even harder, so we wrote a reporting rhythm that gave them a sprint lane for experiments under a spend cap.

Another founder in Lisbon had Mercury in Pisces, a sign that speaks in images and flow, and Saturn sitting on their Mercury, which reads as careful, slow speech under stress. They kept sending long updates with the story before the data, so their investors skimmed and missed the win. We flipped it, with data at the top, story second, and a small tag system for wins and risks. The chart gave us the clue.

If your second person is a cofounder rather than an investor, I also offer a Business Partner Compatibility Reading ($599). Same method, different focus. With investors, the power sits outside the daily build, and with cofounders it sits right inside it, so the charts point us to different pressure lines.

Charts are a lens, and they are not a verdict. You use them to see your own habits so you can set sensible norms. You still work through playbooks and term sheets with your lawyer. This is an extra light in the room. It shows the shape of your reflexes and how to plan around them.

read their wiring too

What The Investor’s Chart Shows

An investor's chart tells you about their posture under risk, their appetite for control, and the way they speak to founders when a plan goes sideways. I read the same five planets. The Sun for ego and spotlight, Mercury for how they ask questions, Mars for how they push, Saturn for patience and process, and Pluto for power plays. The signs and angles add colour, though you can learn a lot from the planet-to-planet themes on their own.

Risk taste shows up through the Mars and Jupiter patterns, where Jupiter tells us where growth feels lucky or natural. A chart with a spicy Mars and a buoyant Jupiter often leans into swings and experiments, while a chart with Saturn leaning on Jupiter tends to ask for staged gates and proofs. Both styles work fine, and your job is to match the style to your company's phase and to your own way of working. If you thrive with a clear plan and a tidy board pack, an investor who loves weekly pivots will age you fast. If your model needs fast cycles, a process-first fund can smother the momentum.

How they treat founders sits in Pluto and Saturn. Heavy Pluto aspects to your Sun often line up with efforts to control the founder's identity or role, and heavy Saturn to your Mercury often lines up with edits and a tone that feel like grades on a test. If three of your last five board calls felt like a defence in front of a panel, you may be living out a Sun and Pluto story, or a Mercury and Saturn one.

Here are two anonymised stories. In Brooklyn, a DTC skincare founder chose between a sharp New York fund and a European family office. The family office partner had a strong Jupiter and a soft Saturn signature, which reads as patient growth with wide tolerance for exploration. The NY partner had Mars on the founder's Mercury, which reads as fast challenges to how the founder thinks. She took the NY fund for the edge, and it worked well for eighteen months. When iOS changes hit her attribution, the Mars-on-Mercury investor pressed her daily, and she later told me she would still pick them, though she would have asked for a monthly operating cadence in the term sheet.

In Melbourne, a B2B founder had a lead with Saturn lining up to his Mars, which reads as pressure to slow his moves, and Pluto on his Sun, which reads as identity control themes. We saw it before he signed, so he pushed for a clear decision matrix in the board terms. Hiring, product roadmap and spend over a threshold were shared, and brand voice and public statements stayed with the founder. Without that matrix, the relationship would have twisted.

What happens if you cannot get a precise birth time for an investor? You can still read a lot from date and place. The Moon and the fast angles move about, so we bracket the ranges, while the Sun, Mercury, Venus, Mars, Jupiter and Saturn placements still tell us plenty. If you bring me two investors with only dates and rough places, I can still compare their tone. If your question is about company location or market timing, that is a different job. For that I use Business Astrocartography & Birth Chart Analysis ($1,999), which treats the company as its own chart and maps the world lines. For investor fit, we stay with the people.

One last word here. Astrology works alongside your due diligence, so you will still call references and sit down with your lawyer. Charts help you read the human, and then you make clean agreements. That keeps you safe and keeps the relationship human from day one.

getting the data

How To Ask For Birth Details Without It Being Strange

You do not need an investor's whole life story to read their chart. The ideal is the full birth date, the place, and the exact birth time. The date is the day, month and year, the place is the city or town, and the time is the clock time on the birth certificate. That time sets the rising sign, which works like the front door of the personality, and it places the planets into houses, which are the life areas like money, work and reputation. Without the time, we still have a lot to work with. With it, you can see more about control and tension points.

So where do you get all this without feeling odd? You already talk about backgrounds over those long dinners. Ask where they grew up and where they were born, and watch for them to volunteer more. Plenty of people love saying their birthday. If they share it, follow up a day later with a short thank you email for dinner and add a line like, by the way, I keep quirky notes on team birthdays for planning, was it morning or evening when you were born? Keep it light. If they bite, great, and if they pass, that is fine too.

Public breadcrumbs help as well. Many investors have birthday shout outs on LinkedIn, old alumni notes, or articles that mention their age in a given year, and from an age you can work back to a birth year. For well-known figures Wikipedia often carries the date and place. Time is the hardest piece to find, and it is okay if you never get it.

You can also ask straight out. If your rapport is easy and playful, say something like, I work with an astrologer on team fit, would you mind sharing your birth date and city? If you own your tone and stay relaxed, most people say yes. I do this work with VCs and founders every week, and I have learned that how you ask matters a lot. Never push. The way you ask shows how you handle respect, and that gets noticed.

If you want me to do the matching, my Investor Compatibility Reading compares you and one investor. If you have two or four term sheets, we can add extra investors for $199 each. If your second person is a cofounder instead of an investor, the Business Partner Compatibility Reading covers that fit.

Here is what I can read from date and place alone. We lose the exact house placements, though we can still set the planets in their signs and see the big gears turning. The Sun shows style and ego fuel. The Moon shows comfort style and what soothes them under stress. Mercury shows how they think, listen and give feedback. Venus shows what they value, which points to how they judge a founder's choices. Mars shows how they push, Jupiter shows how they take bets, Saturn shows the rules and the patience level, and Pluto shows the power moves. For vague birth times, we can test two or four likely rising signs against how the person behaves in public, and often one pattern fits like a glove.

One more path is worth knowing. If you are already in diligence, your counsel might be asking for harmless personal details for filings, and date and place already live in those files. I never ask for anything off limits, and I strip names from the charts by default. The goal here is insight, not an invasion.

Two self checks for this week:

  • Write your own three-line ask that you can reuse. One line of context, one line with the question, one friendly sign off. Test it on a founder friend before you send it to a VC.
  • Do a fifteen minute search on each investor you are considering. Note the obvious birthdays, the locations, and any bio lines like grew up in Seattle or born in Mumbai. Bring that to our session if you like.
what to look for

The Five Tension Points In Every Funded Company

Every founder and investor relationship runs through five repeat arguments. Control, reporting rhythm, speed, bad news, and the exit. They show up in the charts like clockwork, and you can see where each person feels tight and where they give. This is not fortune telling, it is temperament, the big gears that repeat under pressure.

Control sits in Saturn and Pluto. Saturn is the rules voice, and hard links between Saturn and the Sun or Moon can show a person who keeps score and expects structure. Pluto is the power line that wants a say when the stakes rise, and strong Pluto to the Sun, Moon or Mars can bring a forceful approach. Two charts with heavy Saturn and Pluto facing off can lock horns over board seats, vetoes or hiring. If one chart has an easier Saturn and only a light touch of Pluto, that person will delegate and coach rather than step in.

Reporting rhythm sits with Mercury and the Moon. Mercury describes how a person thinks and shares, so some Mercuries love written packs with clear bullets while others want calls where they can ask layered questions. The Moon shows the emotional weather. A Virgo or Capricorn Moon often wants predictability, and a Gemini or Aries Moon may feel easier with quicker, shorter updates. When two Mercury styles clash, reporting becomes work for both sides, so you agree a cadence that respects both.

Speed sits in Mars and Jupiter. Mars is drive and push, and Jupiter is the appetite for growth. A hot Mars, especially in Aries or Scorpio, presses for action on a two week clock, while a Jupiter in Sagittarius or Aquarius can make big, early bets, and a quieter Mars or a cautious Jupiter leans towards testing and proof. Two fast charts together can sprint into walls, and two cautious charts can miss their windows. Mixed pairs do well when they trade the lead on sprints and proofs.

Bad news sits in the Moon again, plus Saturn. The Moon shows the first reaction, and Saturn shows the voice that says fix this now or slow right down. Charts with Moon and Saturn links often need time to process before they speak, and charts with Moon and Mars links can fire a hard question in the first minute. Plan who tells whom, when, and in what format, since that is what makes bad days survivable.

The exit sits in the Sun and Venus. The Sun needs a story that fits the self image, so some suns are builders who hold for longer and some like clean arcs with strong multiples. Venus shows what feels like a win, whether that is the quality of the buyer, the price, or who stays with the team. If your Venus values reputation and the investor's Venus values yield, you will price offers differently.

You do not need every detail to read these. Even with date and place only, the signs of Saturn, Pluto, Mars, Mercury, Jupiter and the Moon give a clear map. I keep a simple worksheet for founders and it saves a lot of pain, and it stops you signing away your soul in legal clauses that will pinch later.

Five tension points and the chart markers to check
Tension pointPrimary planets and piecesQuestions to ask yourself
ControlSaturn style, Pluto pressure, and Sun links to Saturn or Pluto.Where do I need a final say, and where can I share it without resentment?
Reporting rhythmMercury sign and aspects, and Moon sign for emotional cadence.How often can I report without losing focus, and what format keeps me clear?
SpeedMars sign and aspects, and Jupiter sign for risk appetite.Where do I push hard, and where does testing beat force?
Bad newsMoon links to Saturn or Mars, and the Saturn sign.What helps me share setbacks early, and what helps them hear it?
The exitSun sign story, and Venus sign values.What counts as a win for me, and how soon could I accept it?

Even with no birth time, you can read the signs and planetary relationships to frame these five areas.

Here is a client vignette from Toronto, a B2B SaaS company. A founder with a Capricorn Sun and Aries Mars met an investor with a Scorpio Sun and Capricorn Moon. Control flared early, because her Saturn sat on his Sun by sign and made her standards land as criticism. They kept going because the term sheet terms were fine, then the first churn spike hit and he insisted on daily dashboards. She burned out by month four, and they parted at a secondary later on with a bitter taste. If they had agreed a weekly rhythm and one rule about no surprise channels, that story would look a lot quieter.

Here is another from Lisbon, a consumer marketplace. A Pisces Sun founder with a Taurus Moon and a steady Virgo Mars took money from a Libra Sun investor with a Gemini Moon and a loud Sagittarius Jupiter. The speed fights started on day one, because the investor wanted four category launches in two quarters while the founder needed to harden the payments. So we set a split plan, with two parallel tracks, one sprint lane and one stability lane. The business grew and the relationship stayed intact.

the planets that matter

The Money Planets You Should Check First

There are many planets, angles and odd points in astrology. For founder and investor work, five of them get you most of the way. Those are the Sun, Mercury, Mars, Saturn and Pluto, and you can add the Moon and Jupiter for texture.

The Sun is the self image and the way a person shines. In a working pair, it shows what kind of story they want to be part of. A Leo Sun loves clear wins and public markers, and a Virgo Sun loves clean systems and proof. Suns in the same element, like two earth signs, tend to respect each other's moves even when they disagree, while suns that square by sign, like Taurus and Aquarius, can lock into stubborn cycles once pride gets scraped.

Mercury is how they think and speak. Direct Mercuries, like Aries or Capricorn, favour clear asks and bullet points, while Mercuries in water signs, like Cancer or Pisces, prefer context and tone. Hard links between two Mercuries can spark sharp debates, which can be productive once you have rules in place. If your Mercury needs time to write and theirs thrives on calls, put a standing call in the diary and send a short memo first, so both of you feel seen.

Five core planets in a money relationship
PlanetWhat it describesThe key fit question
SunEgo fuel, story needs, and public face.Do we want the same kind of win?
MercuryThinking style, feedback, and reporting.How do we swap information without friction?
MarsDrive, speed, and conflict style.How do we decide when to push and when to pause?
SaturnRules, standards, and time horizon.Where are the non-negotiables, and how patient are we?
PlutoPower, control, and crisis moves.What happens when the stakes spike, and who holds the wheel?

Moon and Jupiter add texture. Moon shows comfort style, and Jupiter shows risk appetite and growth lens.

Mars is drive and the way conflict lands. A Mars in Aries or Capricorn will press for motion and respect straight talk, while a Mars in Libra or Cancer will look for consensus or context before moving. Between two charts, Mars contacts can bring a spark. With a plan, that spark keeps momentum up, and with no plan it turns into old hurt.

Saturn is the clock, the rule book, and the standard setter. It rewards consistency and punishes cut corners. A strong Saturn, especially in Capricorn or Aquarius, keeps the files tight and remembers agreements clause by clause, so two charts with hard Saturn links need clear boundaries around board scope, hiring vetoes and budget locks. Saturn is also patience, so some placements want three quarters of data before a move, while others can live with two months.

Pluto is power and what a person does when a number goes red. Strong Pluto placements can pull rank if they get scared, and they can also ride out storms if they feel respected. Pluto clashes between two charts show up during pivots, layoffs and down rounds, so you want to know that ahead of time and wire your legal rights and your update rhythm to soften those days.

Self check for this week:

  • Write one sentence for each of your five planets. My Sun wants a win that looks like X. My Mercury shares best as Y. My Mars pushes like Z. My Saturn is patient over this span. My Pluto gets twitchy when this happens. Bring it to any investor call and watch how your body reacts when you speak it out loud.

Here is a client vignette from Manchester, a fintech company. The founder had the Sun in Aquarius, Mercury in Capricorn, Mars in Scorpio, Saturn in Pisces and Pluto in Scorpio. The investor had the Sun in Taurus, Mercury in Gemini, Mars in Leo, Saturn in Taurus and Pluto in Virgo. They fought over speed and over who owned the product direction, because the investor's Saturn in Taurus prized stable revenue while the founder's Mars in Scorpio wanted to tear down the legacy stack. They got through it by agreeing a two quarter line in the sand, with revenue targets first, then one big rewrite window with staged rollouts.

a full walk through

One Founder, Two Term Sheets, What The Charts Showed And What She Negotiated

This happened last year, and I have changed the places and names while the bones stay the same. A founder in Chicago ran a logistics software company serving mid market distributors. ARR was 6.2 million, growing 70 percent year over year, and she had two term sheets. One came from a coastal growth fund with a strong brand, and one came from a Midwest fund run by operators. Both looked fine on paper. She booked an Investor Compatibility Reading and sent me her own birth date, time and place, along with both investors' dates and places, though not their birth times.

Her chart had the Sun in Virgo, Moon in Taurus, Mercury in Libra, Mars in Capricorn, Saturn in Aquarius and Pluto in Scorpio. She ran a tight ship, cared about quality, wrote careful updates, and moved faster than people expected. Power dynamics made her protective of the tech team, and she did not enjoy being second-guessed in public.

Investor A came from the coastal growth fund, with the Sun in Leo, a Moon that was unknown but likely Sagittarius by behaviour, Mercury in Virgo, Mars in Aries, Saturn in Cancer and Pluto in Libra. On paper that reads as a charismatic, fast moving, public-win seeking style. Mercury in Virgo gave me hope for reporting fit, and Mars in Aries paired with her Mars in Capricorn makes a workable square that presses for speed. Saturn in Cancer can worry about the downside and get intrusive if they fear a loss.

Investor B came from the Midwest operators, with the Sun in Capricorn, a Moon likely in Virgo, Mercury in Sagittarius, Mars in Taurus, Saturn in Scorpio and Pluto in Virgo. That reads as a disciplined builder profile. Mars in Taurus is slower and steadier, Saturn in Scorpio can grip on control if trust wobbles, and Mercury in Sagittarius wants big picture updates with maps and lessons.

We worked through the five tension points, starting with control. With Investor A, her Pluto in Scorpio squared his Pluto in Libra by sign, a generational tension that often plays out as differences in power style. More pointed was his Saturn in Cancer hitting her Moon in Taurus by sign, which can land as pressure on how she runs the team and the budget. With Investor B, his Saturn in Scorpio sat with her Pluto by sign, the kind of power talk that happens behind closed doors. When trust runs high that is fine, and when trust breaks it feels like someone has a file on you.

What the two offers felt like once we read the people
Investor A, coastal growth
  • The reporting fit comes through Mercury in Virgo, so he will read her dashboards and respect the detail.
  • The fast Mars square can sprint when needed, as long as the roles stay clear.
  • His Sun in Leo likes public wins, which matched the category-leading plan she had in mind.
Investor B, Midwest operators
  • Mars in Taurus slows the pushes, which could frustrate her Capricorn Mars during rollout sprints.
  • Saturn in Scorpio with her Pluto raised red flags for a crisis, with a risk of private pressure on headcount and spend.
  • Mercury in Sagittarius wants story over detail, so her Libra Mercury could get stuck writing long essays to satisfy his tone.

On speed, Investor A's Mars in Aries and her Mars in Capricorn made a power duo for launches. That square can bang heads in meetings, so we wrote a rule. She sets the plan, he pushes on the blockages, and there are no live edits during demos. With Investor B, Mars in Taurus alongside her Mars in Capricorn would crawl during feature rollouts, and with two competitors in her mirrors, slow was a luxury she did not have.

On reporting rhythm, Investor A had Mercury in Virgo, so she could ship weekly dashboards and know they would be read. Investor B had Mercury in Sagittarius, so he would want narrative and context, which she could do monthly. We pencilled a cadence for each and asked her to notice her body, and she smiled at Investor A's plan and frowned at Investor B's.

On bad news, Investor A with Saturn in Cancer would get protective and might step in when a number dipped. Investor B with Saturn in Scorpio would hold private talks and expect control in return for his patience. Her Taurus Moon would need steady routines to handle either one, so we drew up a one-page crisis script. First a call, then a written brief, then a request for board input with two options.

On the exit, Investor A's Sun in Leo would value a category crown and a bold acquirer, while Investor B's Sun in Capricorn would accept a quiet, high multiple sale to a strategic buyer. Her Virgo Sun liked a steady arc with a clean system left behind, so either path could work. Her Venus in Leo, though, liked visible appreciation, and that tipped the scales towards Investor A.

What she negotiated after the reading

We wrote four asks for each investor, then she chose two for each term sheet conversation. These are the ones she used with Investor A, then the ones she used with Investor B in case A fell through.

  1. 1
    Board scope and crisis protocol with A
    She asked for a written crisis protocol that set out who gets called, the response windows, and what counts as board business. She won a 48 hour review window on emergency hires, and no live edits on the roadmap unless there were two quarters of misses.
  2. 2
    Reporting cadence with A
    She offered weekly dashboards by noon on Friday and one monthly detailed deck. In return, she asked for questions to be batched into a single Monday board note.
  3. 3
    Budget and hiring gates with B
    She asked Investor B for a spending gate that left team headcount to her unless the cash runway fell below nine months. That protected her from the Saturn in Scorpio style of squeeze.
  4. 4
    Narrative updates with B
    She offered a short, two paragraph email every other week with a headline, a lesson and a next step, then a larger quarterly story deck. That matched Mercury in Sagittarius and kept her out of writing marathons.

She chose Investor A. They signed with the crisis protocol and the reporting cadence baked into the side letter. Three months later a pilot churned, the protocol fired, and there was no drama. Six months after that they launched a high risk module on the Mars square window we had flagged in her Business Astrocartography & Birth Chart Analysis. He pushed, she set the plan, and it landed.

Here is why it worked. The charts let her feel where each human would pull and where they would yield. The lawyering still mattered, and so did the reference calls, and astrology sat next to those, gave her language for the asks, and helped her make them early. If you like this kind of work, you can read more about how my written readings flow at how it works.

reading the room

Reading The Fit Plainly

You have two charts on the table, yours and the investor's, plus a stack of emails, a term sheet, and a gut feeling that shifts from day to day. This is where we stop looking for perfection and start looking for fit. A pairing that works in April might feel tense in November, and that is fine.

When I say read the fit plainly, I mean check the layers that affect your weekly life. The Sun is the core style, Mercury is how each person speaks and listens, and Mars is how each person acts under pressure. Saturn is how each handles boundaries and rules, and Pluto is how each deals with power and fear. If these five talk to each other in simple ways, you have a lane you can drive in.

A strong match does not mean the same sign or the same vibe. It means the way you give updates works with the way they read updates. It means your speed does not scare them, or if it does, they say so and set up a predictable check-in pattern. Workable friction feels like heat that makes you sharper, while red flags feel like shape-shifting, where the rules keep moving and your wins never quite land.

I also look at the Moon, which is the body's stress tell. You do not need Moon poetry for this. Notice how your sleep goes the week you do three calls with that investor, and how their emails land in your chest. Your chart will show where that Moon gets poked, and theirs will show what kind of poke they tend to give.

What The Charts Say About Fit
Strong Match
  • Sun and Mercury have a clean line, so your way of sharing and their way of hearing fit together. Updates feel like updates, not fights.
  • Mars is aligned, or held by Saturn in a kind way, so debates end in decisions and deadlines do not turn into accusations.
  • Your Moon finds steady ground with their Moon or Venus. The weekly call leaves you clearer rather than rattled.
  • Pluto contacts are present without sitting on top of your Sun or Moon, which points to respect around power and less weirdness when the stakes rise.
Walk Away Signals
  • Mercury contacts are harsh and tangled. Simple emails explode. Calls end with different versions of the same decision.
  • Saturn sits on your Sun in a pressurised way, and the person already sounds parental. Every ask feels like a test.
  • Pluto sits hard on your Moon, and your body keeps bracing before you speak to them. You manage their mood more than you manage the business.
  • Their Mars keeps hitting your Mercury. You get rushed into half-decisions, then blamed for a lack of clarity.

Workable friction sits in the middle. Picture your Mars in Aries and their Saturn in Capricorn. You push, and they slow you down. If the rest of the map supports respect, this pair writes crisp processes, and if it does not, it turns into scorekeeping. The chart tells you which lane you are in before the first board packet.

Here is a quick self check for this week. Skim your last three investor calls or emails and count how many times you clarified the same point. If it is two or four, look at your Mercury friction. If you hid a cash runway slip because you feared the reaction, you already have Mars or Pluto tension. Charts will not change that, and they will tell you how to set rules that hold.

keep it working

If You Sign

You have chosen a partner, and that choice is adult and alive. The charts can help you run the relationship so it keeps its shape when the numbers move. I am asking you to learn the two or three spots where you and your investor mishear each other, then set simple habits that cut out the drama.

One more reminder. Astrology sits next to your legal and financial work rather than on top of it. Keep your lawyer close on covenants and board rights, and keep your controller close on cash. Use the chart to tune the rhythm and tone of how you two work, so the machine runs without smoke.

Make The Relationship Boring And Good

These are small, human steps mapped to the chart patterns we see most. Pick the ones that match your pair.

  1. 1
    Tune The Update Rhythm To Saturn
    If your investor's Saturn hits your Mercury, they will ask for structure, then ask again. Solve it at the start. Pick a fixed weekly or fortnightly slot, a fixed agenda, and fixed metrics. Send the doc the day before, and use the same headers each time. Saturn relaxes when the stairs are the same height every week.
  2. 2
    Aim Mars At Decisions, Not People
    If the Mars contacts are spicy, agree on a debate window. Two days to gather views, one day to decide, then everyone moves. Write it down. Mars cools when it sees a start and an end. Keep the heat away from late-night texts. Put it in the doc, take it to the call, then let it go.
  3. 3
    Give Pluto A Safe Box
    If there is heavy Pluto, name the power early. Who can hire and fire, who owns what, and who controls spend over a set amount. Put it in writing and revisit it every quarter. When fear spikes, point back to the box. The human part can breathe because the rules hold.
  4. 4
    Protect Your Moon
    If your Moon is touchy with their Sun or Mars, set one small boundary. No 7am calls in the week after a board meeting, or questions in writing first and then a call. Your body will keep score, and if you respect it, you last longer and you get braver.

I have seen founders try to charm a tense chart into kindness, and it burns them out. Simple beats grand. One founder in Bristol, running food logistics, had a twitchy Mercury link with a hands-on angel. They moved all the asks into a shared doc due each Tuesday at noon, with questions in column C and answers in column D. Within a quarter the calls had halved in length.

If you want someone to sit with your pair and write these rules alongside you, my Investor Compatibility Reading lays it out in clear terms, then turns it into a one-page working agreement you can share. Extra investors can be added in the same pack for $199 each, which saves you time when you have a mix of angels and a lead.

clear boundaries

What Astrology Does Not Replace

Astrology shines when you need to understand people. It maps the patterns and the pressure points. It does not promise outcomes, and it does not handle your law or your tax. A raise still blurs the lines, so here is a clean list of what sits outside the chart.

Lawyered terms come first, always. Get independent counsel. Board control, protective provisions, liquidation prefs and option pool math live with your lawyer. References also live outside the chart, so call three founders the investor has backed, two that went sideways and one that exited. Ask about their behaviour in the down quarters, and ask what changed after the second wire hit.

Diligence on fund health matters too. Ask about their capital status, their reserves policy, and their appetite for follow-on. The chart can show patience signals, and the fund mechanics still rule the pacing, so if they are out of dry powder next year, the timeline pain shows up even when your Suns adore each other. If you want a map of company timing for the big swings, my Business Astrocartography & Birth Chart Analysis reading can sit next to your operating plan as a weather chart.

Background checks belong here as well. A simple web search and a court record check are fine. If you are buying a company car, you look at the MOT, and if you are taking seven figures, look at the public filings and the press with the same plain eyes. Your gut will speak louder once your head feels safe.

When your second person is a cofounder rather than an investor, I point you to my Business Partner Compatibility Reading, for the same need for clear roles and a way to argue without scarring the friendship. When the question is where to headquarter or where a launch breathes best, the company can have its own map. That work lives in my Business Astrocartography & Birth Chart Analysis.

Here is why I say all this now. Pressure makes magical thinking tempting, and you deserve grown-up guardrails. Use the chart to set tone, cadence and roles, and use contracts, references and numbers to keep the rails straight. The two together give you a cleaner kitchen to cook in when the stove runs hot.

whens and hows

When People Book This

Most founders come to me for this between the term sheet and the signature. Some come the week a lead pulls ahead and the body says yes while the head is frowning. A few come much earlier, when they are shaping the raise and picking who to court. If you are still building the list, charts can save you months of awkward coffees by pointing you towards people whose style suits yours.

I also see teams who have three offers, where the cash is close and the decision turns on who they want in the room for the next five winters. We compare all three investors in one pack, and each extra person beyond the first is $199, so you see the whole set instead of just your favourite. I write the fit in clear terms and flag the two habits that would de-risk the human part of the deal.

Here is what lands in your inbox. A PDF with your chart and the investor's chart, explained in normal words, with the key patterns called out through examples. There is a one-page compare for each investor that you can share with your cofounder or your chair. There is a suggested operating rhythm you can paste into your board pack, plus timing notes for product launches, the first board meeting, and the hard conversations.

When time is short, I can compress it into a 48-hour turnaround, though that depends on my queue. If you need a read on timing for the raise itself, that is where the Business Astrocartography & Birth Chart Analysis can help you pace your outreach and your close. If you want more on this topic, head to my business guides.

One last note on privacy. I only need date, time and place for a full chart, and if you only have date and place for an investor, I can still read plenty. I have public-record tricks that are standard rather than spooky. If you want me to ask for a time politely, I will give you two normal lines you can use over coffee. It lands fine when you ask like a human and explain that you work with a reader on fit, the same way some founders work with coaches.

what good feels like

Reading The Fit Plainly, In Practice

I promised plain, so here is what a match looks like when you are the one living it. A strong match feels like meetings ending when they should. Your investor asks pointed questions without theatre, and you feel seen in how you like to run a week. You both keep the numbers front and centre without turning them into a scorecard of your worth.

Workable friction keeps you alert without draining you. You leave board day with action items and a sense of progress, with raised voices twice a year at most and the rest brisk and respectful. Walk away signs show up early. Calls end with fresh confusion, and you get side texts from the partner that differ from what you heard in the room. You start adjusting your product talk to dodge landmines rather than to ship faster.

Reading The Room, Side By Side
Workable Friction
  • Decisions come clear after debate. Disagreements get a date, a document, and then a decision.
  • The tone stays consistent. Tough questions land firm and fair, and praise is specific, like a coach rather than a cheerleader.
  • Boundaries get respected. If you say no weekend calls during fundraising week, they hold to it barring a true emergency.
  • Ownership lines stay clear even under stress. Nobody back-channels your team without a heads-up.
Charts Say Walk Away
  • The rules keep shifting. Requests change after you comply, and new hoops appear mid-sprint.
  • Power games creep into small things. Who sits where, who speaks first, and who gets cc'd all turn into theatre.
  • You feel smaller around them. Your voice shortens, and you edit live for safety rather than clarity.
  • Down-quarter behaviour turns punitive, with threats, sarcasm, or shame in front of your team.

If you want a second set of eyes on how your pair looks across these lines, the Investor Compatibility Reading was built for this exact fork in the road. You will leave with a yes, a no, or a workable plan you can test for two months before you decide on a board seat.

Questions I hear all the time
Can astrology tell me which investor will give me the highest valuation?
Charts describe people and timing. They show how someone behaves, how they handle risk, and when doors tend to open. Valuation is a market outcome shaped by fund dynamics and competition. Use astrology to pick the person you can work with for years, then run a tight process with your lawyer and your banker to push the number up.
What if I do not have the investor’s birth time?
The birth time gives us house placements, which help with the specifics. Without it, date and place still give us the Sun, Mercury, Venus, Mars and Saturn, along with the bigger cycles, and that is plenty for tone, speed and power style. I will flag where the time would add nuance, and I will offer two probable patterns with recommendations that fit both.
Is it weird to ask an investor for their birth details?
Make it normal. You can say you work with a reader on fit, the way some founders work with coaches. Ask for date and place first, and if the conversation is warm, ask for the time. Many investors are used to founders who do their homework, and they will play ball if the ask is respectful. If it lands wrong, we can still work with what you have.
How do I handle a board member who feels combative every meeting?
Check the Mars and Mercury contacts between you, then change the meeting design. Use a shorter agenda, pre-reads 24 hours ahead, and a time-box for debate followed by a firm decision step. Hold one-on-one calls for the hot topics before the board. You will feel the tone shift once Mars gets a lane.
Should I use astrology to time my fundraise?
You can use timing to pick better weeks for outreach and close. It will not print term sheets out of thin air. If your team wants a weather map for the coming months, my Business Astrocartography and Birth Chart reading gives clear windows for push and rest alongside your plan. Pair it with pipeline work and crisp materials.
What if the chart looks great and the references are terrible?
Go with the data you can verify. References, legal terms and fund health outrank a pretty chart. A person can look smooth on paper and still clash with your values or with reality. Charts are for context and craft. The hard facts decide the wire.
next step

If You Want My Eyes On Your Pair

If you want me in your corner for this, book the Investor Compatibility Reading. If you are still browsing, or you have a cofounder question first, you can skim my business guides and see what fits your stage. I write as if I were sitting at your kitchen table with a pot of tea and a printout, in clear language and with concrete suggestions. You will leave with a steady plan and a way to run this relationship so it supports your work.

Pick the person you can tell bad news to on a Tuesday. Then write two simple rules that make your best days repeat.
Kate
Kate, tarot reader and author of this article
A note from Kate

Thank you for reading. If something here struck a chord, I'd love to look at your bring your own cards or chart, and I’ll write a reading that’s just for you

, Kate
0:30 · Kate, on why she does this work
Read the transcript

Interviewer: Kate, what drives you to do this?

Kate: I care a lot about the people who come to me, often at the rawest moments of their lives. Whether deciding on a relationship, starting over, or launching a business, I am here to listen.

Interviewer: What do you want them to feel?

Kate: I’m here to help you feel properly seen and to send you back into your life a bit steadier than when you arrived.

Before the term sheet

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The Investor Compatibility Reading reads your chart and the investor's together and gives a plain verdict on the match, before anything gets signed, for $599.

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